A 6 month cross-platform (iOS and Android) mobile app project for Masabi, a specialist mTicketing company based near London Bridge. The MBTA mTicket application was launched in the Android and iPhone app markets in November 2012, and was a complete success grossing $1 million of sold tickets in the Boston Rail network for the first ten weeks of operation.
Developing the Front End User Experience
MBTA mTicket Payment Walkthrough
The process for purchasing tickets is straight forward, no complicated steps or black magic.
To purchase a round trip ticket to/from Boston the steps are:
1) Click ‘Buy Tickets’
2) Choose a ‘From’ and ‘To’ Station from the list.
3) Choose a ‘Round Trip’ ticket
4) Choose an existing card (the app stores a payment key after the first time).
5) Enter the Card CVV
6) Review your purchase
7) Press ‘Pay Now’
Once the transaction goes through, the ticket is loaded into the My Tickets section. You now have two round trips to Boston waiting for you.
These last few panels are a shot of your ticket. The rectangle at the top shows the current time, the time block moves back and forth, and the three blocks are multi-colored. The color scheme changes on a daily basis according to a scheme that the conductor knows. Once the ticket is used it changes into a grey scheme. The conductor when he approaches will generally glance at the screen, nod with a “thanks” and put a paper slip in the holder above your head. Done.
MBTA mTicket in the News
These are some of the online articles that were published before and after launch:
Apr 23rd, 2012
Jul 12th, 2012
July 11, 2012
Nov 12, 2012
Jul 11, 2012
November 27, 2012
December 04, 2012
January 15, 2013
November 21st, 2012
November 27th, 2012
The MBTA mTicketing app went on to become a huge success shortly after launch. Customers reported a ‘seamless experience’ with ‘great usability’, ‘very convenient’, ‘neat & efficient’ etc.
These are some of the responses the MBTA customers tweeted shortly after launch:
— Beth Vitale (@vitale_beth) November 12, 2012
— Colin Loiselle™ (@colinloiselle) November 12, 2012
Whoever created this MBTA app is an actual angel from heaven
— connor (@connorlately) November 13, 2012
— Meg McDevitt (@OhThatMeg) November 14, 2012
MBTA’s making mobile e-tickets for the Commuter Rail now?! No more waiting in line and missing the train! WOO
— Timmy C (@_LeTimmy) November 13, 2012
— Elizabeth Towler (@LizTowler) November 15, 2012
— eileensideways (@eileensideways) November 19, 2012
This app just made my life so much easier. play.google.com/store/apps/det…
— Patrick Rodriguez (@LightAesthetic) November 18, 2012
— cool dr money (@xieish) November 18, 2012
@mbtanow Love the new MBTA Ticketing App!
— Owen (@OFenwick) November 17, 2012
Mbta app is dope
— John M. Billert (@_billert) November 16, 2012
— Ashley (@accordingtoalg) November 16, 2012