desalasworks presents:

a selection of works by steven de salas

XXXX Island Competition

The XXXX Island competition was a Facebook Competition run by Dan Murphy’s.

This was produced in conjunction with RedJelly, an advertising agency based in Tasmania.



The competition had to be available on both Desktop and Mobile formats.


National Advertising: Dealing with High Volumes

Due to the high volume of competition entrants the competition was hosted with Heroku, which allowed provisioning of additional servers to handle surges in traffic following advertising.


The competition was highly successful, receiving more than 10,000 entries.


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